VICTOR has been working closely with Malaysian badminton ace Lee Zii Jia since his return at the beginning of the year. Along the journey with VICTOR, Lee not only clinched two consecutive titles in May but also rose to a career-high world ranking of No. 5. In addition to the outstanding performance on the court, VICTOR and Lee have also been exploring more possibilities for collaboration. Now the partnership is launching VICTOR's first co-branded collection with the player's independent brand—VICTOR x LZJ!
Lee Zii Jia is a fashion trend follower off the court and enjoys trying different styles of outfits. " This is not only my lifestyle, but also shows my fearlessness when faced with difficulties. I really appreciate VICTOR for recognizing my belief. " Lee said.
Lee Zii Jia was invited by VICTOR to take part in the design of the collection. "I was involved in the whole process, from the initial concept development to the design phase, including the selection of colors." This shows how great an importance he attached to this co-branded collection.
VICTOR x LZJ collection is coming with 7 items including racket bags, T-shirts, towels, wristbands, socks, caps, and water bottles. Black, which is Lee Zii Jia's favorite color, sets the main color tone across the collection and is decorated with white and energetic orange. Simple yet detail-oriented, the collection embodies his preferences and personality—creating a new look of sports fashion!
In the future, VICTOR will keep trying new ideas in collaboration with Lee Zii Jia to redefine "READY TO WIN"!